Merit over follower flex
“People keep saying they want a place where a sharp 10K account isn’t invisible next to a lazy 500K — performance should matter more than the badge.”
COMPETE.
CREATE.
GET PAID.
India's first performance-based creator competition platform. Brand Launches Ad campaign. Creators compete and gets rewarded.
1,000Founding badges
20Brand slots
48hrsPayout window
How the platform works
The arena is engineered for fairness.
Real metrics. Real competition. Real money.
01
Discover Campaign
Browse 300+ active campaigns by niche, prize pool, platform, and follower tier. New campaigns launch every day.
02
Create Your Best Content
Make the Instagram Reel you were already going to post — but now it's competing for real prize money.
03
Your Metrics Are Verified
We pull views, likes, comments, and shares directly from Instagram's Graph API. No self-reporting.
04
Climb the Leaderboard & Win
Rankings update in real time as verified metrics come in. Campaign closes. Prizes auto-distribute via Razorpay within 48 hours of campaign close.
Challenges
How live challenges will look.
Browse by category and see how prize pools, timing, and progress come together on each challenge.
Category
Monster Energy
GYM REEL DOMINATION
Prize pool
₹1,00,000
Top 20 creators win
Min 5K followers 4d 6h 847 entries Fitness
boAt Lifestyle
UNBOX & REACT CHALLENGE
Prize pool
₹75,000
Top 15 creators win
Min 10K followers 1d 12h 412 entries Tech
Mamaearth
NATURAL GLOW SKINCARE REEL
Prize pool
₹50,000
Top 10 creators win
Min 2K followers 6d 0h 1,203 entries Beauty
Anti-Fraud Scoring
Smaller creators can still win.
Engagement beats vanity metrics.
Follower count is not the score. We weight verified engagement so authentic reach from a niche audience outranks inflated views.
// Engagement Weighted Score
Score = Views × Engagement Rate
where
Engagement Rate =
(Likes + Comments + Shares)
Total Views
🏆 WINS
Creator A
Followers: 12,400
Views: 100,000
Engagement: 10.2%
10,200
Creator B
Followers: 890,000
Views: 200,000
Engagement: 2.0%
4,000
Creator A has a fraction of B's followers but wins — half the views, 5× the engagement quality on the scoreboard.
10,200
Creator A · 12.4K
4,000
Creator B · 890K
Your Creator Score
Every win builds your reputation.
VIROCITY.AI tracks your performance across every campaign — not just this one. Win consistently and your Creator Score climbs. Reach the top 10% and brands start inviting you personally.
This is your creative résumé. And it compounds.
Profile preview
Creator dashboard
92score
Top 1% · India · Fitness
Creator Score: 92 · Tier updates as you win
Total earned
₹1,42,000
Campaigns won
18
Rank
#63 in India
Badges like “Top 1% Ad Creator · India” become status creators want to share — organic proof of quality and free reach for the arena.
Small creators can win
You don't need 1 million followers to win here.
A creator with 4,000 followers and a reel that hits 800K views will beat a 500K influencer with a reel nobody watches. That's not a feature — that's the entire point of Virocity.
We verify every metric through Instagram's official API. Views, likes, comments, shares — pulled directly. No self-reporting. No inflated numbers. No politics.
The best reel wins. Full stop.
Instagram APILive metricsMerit-only outcomes
Same brief. Different outcomes.
Performance beats follower count
Wins
Sharp 4K creator
One reel that actually lands
Followers
4,000
Reel
800K
reel views
Big handle, flat reel
Reach without resonance
Followers
500K
Reel
1.2K
views — nobody stayed
Views
Likes
Comments
Shares
Pulled from Instagram's API — not screenshots, not DMs.
By the numbers
What you can count on
Earn from verified prize pools — escrow, live leaderboards, and founding perks spelled out upfront.
For creators
Bigger bag per win12 months locked for founders
Early creators earn more from every prize they hit — same terms for your first year. No fine-print shuffle.
0hrs
Automated Razorpay payouts after campaign close
Live
Real-time leaderboard updates (Instagram Graph API)
0
Founding Creator badges — wave one
0
Founding brand partner slots (cohort cap)
Early signal
Why creators are excited
Themes we're hearing from waitlist sign-ups and founding-creator conversations.
Skip the negotiation treadmill
“Creators describe wanting to ship the work, hit submit, and let verified results decide the outcome — not weeks of DMs and rate cards.”
APIs, not screenshots
“A common ask is simple: if metrics come from official APIs, everyone’s playing the same game — no arguing over inflated screenshots.”
Early sign-ups
Payouts with a real rail
“There’s appetite for prize pools held in escrow and paid out automatically after a campaign closes — less ‘we’ll sort it later,’ more clarity.”
Wins that feel legitimate
“Engagement-weighted scoring and fraud checks come up a lot — creators want ranks that still mean something when money’s on the line.”
One brief, many real takes
“In calls, people say they like the idea of a single challenge surfacing dozens of authentic angles — not one scripted deliverable locked to a single big handle.”
Prize pool economics
You get paid from the prize pool — not a monthly plan.
VIROCITY isn't creator SaaS. Brands put real money in a pool; top performers split it after the campaign. Subscriptions and per-seat pricing don't apply to you.
01
Brand funds the pool
Each campaign has one prize pool. Money sits in Razorpay escrow from deposit until winners are verified — brands can’t be charged beyond what they commit.
02
Creators compete for free
Join campaigns that fit your niche. No platform subscription, no entry fee — your content competes on official API metrics, not who paid to play.
03
Leaderboard = verified performance
Views and engagement are pulled from Instagram Graph API. Rankings update in real time so the board reflects verified reach as it happens.
04
Winners paid from the pool
After the campaign closes, payouts go out automatically via Razorpay to verified bank or UPI — typically within 48 hours. Your share comes from the pool, after platform fee.
Everything you need to know.
Still have questions? Talk to us →
The arena opens soon
Be first in line.
We're onboarding in waves — creators and brands who join now shape the arena and lock in founding economics.
For creators
Compete for real prize money from Day 1
No subscriber count required — just great content. Connect your accounts, enter campaigns, and let verified engagement decide the leaderboard.
- Founding Creator badge for the first 1,000
- Priority access to first campaigns
- 5% founding creator discount — locked 12 months
or
For brands
Launch to verified creators
Your first campaigns reach thousands of verified creators in our founding cohort. Fund the prize pool — pay for performance, not retainers or guesswork.
- 0% platform fee on your first 2 campaigns — first 20 brands
- 5% standard prize-pool fee after that
- Case study partnership
Razorpay escrow · Instagram Graph API · RBI-compliant payouts